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Now Laugh is committed to ensuring that your privacy is protected. This website privacy policy describes how Now Laugh protects and makes use of the information you give the company when you use this website.

If you are asked to provide information when using this website, it will only be used in the ways described in this privacy policy.

This policy is updated from time to time. The latest version is published on this page. You should check this page from time to time to ensure that you are happy with any changes

What we collect

We may collect the following information:

How we use this data

Collecting this data helps us understand what you are looking from Now Laugh, enabling us to deliver improved products and services, and in particular for the following reasons:


We are committed to ensuring that your information is secure. In order to prevent unauthorised access or disclosure we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the information we collect online.

How we use cookies

See cookies policy page.

Links to other websites

Our website may contain links to enable you to visit other websites of interest easily. However, once you have used these links to leave our site, you should note that we do not have any control over that other website. Therefore, we cannot be responsible for the protection and privacy of any information which you provide whilst visiting such sites and such sites are not governed by this privacy statement. You should exercise caution and look at the privacy statement applicable to the website in question.

Controlling your personal information

When you fill in a form or provide your details on our website, you are also opting in to receive marketing communication:

We may use your personal information to send you promotional information about third parties which we think you may find interesting if you tell us that you wish this to happen

If you have agreed that we can use your information for marketing purposes, you can change your mind easily, via one of these methods:

We will never lease, distribute or sell your personal information to third parties unless we have your permission or the law requires us to.

Any personal information we hold about you is stored and processed under our data protection policy, in line with the Data Protection Act 1998.

You may choose to restrict the collection or use of your personal information. If you have previously agreed to us using your personal information for direct marketing purposes, you may change your mind at any time by writing to or emailing us at

You may request details of personal information which we hold about you under the Data Protection Act 1998. A small fee will be payable. If you would like a copy of the information held on you please email us at

If you believe that any information we are holding on you is incorrect or incomplete, please email us as soon as possible, at the above address. We will promptly correct any information found to be incorrect.

Further updates to Now Laugh Privacy Policy as of 25th May 2018:

Your privacy is important to us and we take it very seriously.

This Privacy Policy covers all our brands and associated products and services including Now Laugh.

Now Laugh is committed to safeguarding the privacy of the users of all our products and services, while providing a service which is tailored to suit their needs.

The General Data protection Regulation (GDPR) is a new regulation which replaces the Data Protection Regulation. The Regulation aims to harmonise data privacy laws across Europe, protect and empower all EU citizen’s and reshape the way organisations approach data privacy.

Please take a moment to read our Privacy Policy which lays out in simple English how Now Laugh BMI handles your personal data.

1. What personal information does Now Laugh hold about you?

If you purchased an order from us we will have your Name, Address, Postcode, email address and if you provided us a telephone number.

If you signed up to our emails we will only collect your name and email address.

2. Now Laugh confirms the following rights you have in relation to your personal data:

• the right to be informed
• the right of access
• the right to rectification
• the right to erasure
• the right to restrict processing
• the right to data portability
• the right to object
• the right not to be subject to automated decision making including profiling

3. Now Laugh confirms that any personal data collected will be;

• processed lawfully, fairly, and in a transparent manner
• collected for specified, explicit and legitimate purposes
• adequate, relevant and limited to what is necessary
• accurate and, where necessary, kept up to date;
• kept in a form which permits identification of data subjects for no longer than is necessary
• processed in a manner that ensures appropriate security

4.  Who will have access to your data?

Only Now Laugh employees have access to your data which you provide and stored on our booking system. When an order is placed your details are sent to a courier and mailing service in order for them to deliver your good. Our preferred courier providers are Hermes & Royal Mail. But we may use other courier providers from time to time. We do not share personal details other than delivery instructions.

Now Laugh will not share your personal information with any third party companies without your specific consent.

5. What does Now Laugh do with your personal information?

Now Laugh will only use your personal information to send you our products or contact you (for example by email, mail or telephone) with regards to your order or for email marketing related to Now Laugh.

6. How can you access your data?

Please note you have an entitlement to view/examine and have a copy of the data that Now Laugh is storing about you. Your information can be accessed by emailing We aim that your details will be made available to you within 30 working days, free of charge.

7. How can you request for your data to be deleted?

Please note you have an entitlement to have your personal information erased from our data. You can request for your information to be deleted by emailing

Our retention period for your personal information is 5 years.

8.When does this Privacy Policy not apply?

This Privacy Policy only applies to the collection and use of data by Now Laugh. It does not cover third party sites to which we provide links. Those sites may have their own privacy policies. This does not cover third party courier services such as Royal Mail or Hermes. If you send to us contributions containing personal information to be posted on the Now Laugh site, this information will be publicly accessible and is not covered by this Privacy Policy.

9. How do we protect your information?

Now Laugh is committed to data security. Now Laugh’s website hosting is contracted to leading web hosting service provider Atum Ventures Limited. The website itself can be served from a number of different web servers located in different areas of the world, as are the website backups, databases and log files. It is protected by Atum Ventures security settings which acts as a firewall adding extra protection against website hacks.

These servers have high-end physical security.

10. What happens if Now Laugh have a data breach?

We will report any data breach to the relevant supervisory authority within 72 hours of becoming aware of the breach, where feasible. If we believe the breach will adversely affect the individuals’ rights and freedoms, we will inform those individuals without any undue delay. Now Laugh record any data breach in our internal Data Breach Log.

11. Websites

In common with many other on-line services, if you have visited our websites, you will see we use “cookies” to store and sometimes track information about you, but only on an anonymous basis. A cookie is a small amount of data sent from the server that is stored on your computer’s hard drive. You can set your browser to refuse cookies or ask your browser to show you where cookies have been set up. Certain services are only activated by the presence of a cookie and, if you choose to reject the cookie, a particular on-line feature may not be available to you.

12. Contacting us

If you have any questions or concerns about Now Laugh’s use of your personal information or would like a copy of our Data Protection Policy sent to you, please email us on Now Laugh reserves the right to change the terms of this Privacy Policy from time to time.